CITI

TIMES SQUARE BALL PIT

Set Design | Art Direction | Event Production

What do you do when your client challenges you to produce a viral stunt that creates a sense of joy for people of all ages to kick off their new national campaign?

You build a Citi ball pit in the middle of Times Square & put Citi JOYTM's that look like ATM's but dispense prize tickets, that's what you do!

INSPIRATION

Working with the team at SoHo Experiential, I lead the design process to bring this joy-filled event to life. The set elements needed to invoke a sense of childhood nostalgia, have the feeling of familiarity, but still remain modern, exciting, & downright fun. Taking inspiration from traditional ball pits, modern swimming pools & Citi's iconic brand identity, we set to work creating an event set like none other.

DEVELOPMENT

This joy producing set would be composed of three major pieces. The main attraction would be a giant Citi branded ball pit complete with acrylic side cut-outs, modern staircases, & a platform to achieve that perfect ball pit jump.

A pedestal in the center of the ball pit would showcase the second piece of the puzzle: the JOYTM's. These ATM inspired machines would feature a customized digital interface & an automatic ticket dispenser to reward participants who stopped on by.

Finally, participants would exit the ball pit & trade in their tickets for a handsome reward at the Joy Teller redemption tent modeled after a Citi branch teller station.