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Concept | Set Design | 3D Renderings | Event Production

Photo experiences are everywhere these days, but how do you create one that represents illy's strong Italian roots, is engaging but autonomous, & stands out in a crowded festival?

You go grande with a larger-than-life picture frame, an espresso cup art installation, & oversized props to get the crowd buzzing!

Sample Project Image


Working with the team at SoHo Experiential, I lead the design on this exciting project. The main objective was to create a photo experience that caught your attention from far away. Inspired by illy's partnership with Italian pop artist Olimpia Zagnolia, the illy space would create a modern atmosphere with a pop of quirky artistic style. Utilizing crisp, white furniture with bold pops of red décor, the centerpiece will be a custom illy Pop Art photo experience.


An oversized, eye-catching, red frame would draw guest’s attention & pull them into this lively photo experience. The frame would be attached overhead to a matte red background & guests would be able to step between the two & pose for either a selfie or group photo.

Hanging overhead would be dozens of illy espresso cups creating a fun & quirky art installation. Light weight, giant illy coffee mugs would be available for guests to use as props & all of these elements would combine to create a Happ-illy frame-able moment.

Renderings by Shane Saldivar



Activation Days

First activating in February 2020 at Miami's South Beach Wine & Food Festival, this photo booth was an instant hit with attendees!





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